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Rattle allows small RevOps teams to match the output of large ones

Introduction

Terminus has been a Rattle customer since the 'beta days'. We're talking before Salesforce acquired Slack. Our team has been part of their growth and transformation for nearly four years. In the beginning the main reason to use Rattle was to integrate Salesforce to Slack. Since then, they have broadened their offering to support full process visualization, automation, and optimization for operations teams, all in the name of operational efficiency. 


What Makes Rattle Different:


  1. Smooth Integrations: Rattle connects seamlessly with Salesforce, Slack, Microsoft Teams, Google Calendar, Gainsight, Gong, and other platforms, ensuring free data flow and reduced friction between systems.
  2. No-Code Automation: Its no-code interface allows anyone to build workflows, democratizing process optimization without the need for technical expertise.
  3. Real-Time Updates: Rattle ensures everyone always has the latest information, minimizing delays and errors.
  4. Custom Alerts: Personalized alerts help keep teams proactive and focused on priorities. Being able to build prompts for follow-up actions or nudges provides proactivity that ensures improved data hygiene - which further supports forecast accuracy and productivity. 


With rapid feature development in AI and execution, Rattle aims to be the operational heartbeat for revenue teams by unifying workspaces and driving efficiency in decision-making. As it grows, Rattle is positioning itself as a key player in the revenue operations space.

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Rattle has transformed my ability to run RevOps for Terminus


Author Kevin Heraly

Key Features

Our team leverages several key Rattle features to boost our operations:


We use the Board feature for proactive pipeline management. This tool integrates seamlessly with our CRM and allows for easy in-line editing through a familiar table format without needing to navigate Salesforce. This keeps CRM hygiene high while saving time, reducing manual errors, and allowing updates directly in Slack conversations.


Digest keeps the team informed with scheduled summaries and proactive notifications. Our end-of-day digests capture key deal movements, ensuring that we start each day with a clear understanding of our pipeline status.


We use Deal Rooms heavily for managing complex deals. Deal Rooms create a central space for all stakeholders to access real-time deal information, enabling smooth handoffs, consistent communication, and eliminating scattered email threads. This centralized approach has been invaluable for keeping everyone aligned throughout the deal cycle.


Imagine automatically adding internal team members to the Slack channel once they get involved in the deal, allowing them to quickly catch up on everything up to that point. Then, automating the conversion from a prospect channel to a customer channel, adding in the post-sales team, and then posting a full deal summary with key handoff information—all automatically keeping everyone on the same page.


Rattle AI Meeting Intelligence provides post-call summaries, identifies deal red flags, and offers insights on the likelihood to close. The generated meeting minutes and Slack integration for follow-up emails save time and help our reps focus more on moving deals forward.


Rattle AI Deal Intelligence gives us deeper insights into deal progression, helping understand why deals were won or lost. It generates deal briefs for new internal stakeholders, ensuring that everyone stays informed, and helps create valuable product feedback loops for refining strategy.


Atlas helps map out our processes visually, allowing us to align workflows with our revenue strategy. It provides critical visibility into bottlenecks and makes onboarding new members easier by offering a clear picture of our operations.

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Areas for Improvement + Things to Consider


As Rattle continues to grow and invest in new features, I recommend they stay laser-focused on simplicity of use and offer as much in-app guidance as possible. When the tool is designed to handle extreme complexity, it takes a lot of work to also reduce complexity. Some pain points I have noticed with input from past and current colleagues: 


  • Workflows: Each Rattle workflow currently creates a new flow in Salesforce. This can become messy if not careful. Rattle actions also cannot be added to existing workflows. That said, I am already testing a “no flow” version of Rattle that no longer relies on flows. We’ll update our review as new developments are generally available.
  • Board: For teams that are bigger and used to something like Scratchpad, Rattle will not be quite as robust. Small challenges for example; you can not group users by "My Team" so each manager needs their own board created. Boards are also limited in the number of people that can be represented, so this could present a challenge for big teams, too.
  • Immature teams overdo it: The worst thing that can happen with a tool like Rattle is that it is used and over-used without a clear roadmap and communication to the sales team. To prevent noise, operators should always be picky with how much is put in front of their reps. 


Lastly, further development of their playbooks will benefit both new users and experienced users looking for fresh ideas, providing a valuable starting point and a source of inspiration. Rattle should continue to use content and thought leadership to reinforce the value of operational efficiency. I expect that their roadmap will continue to bring in more integrations and more AI capabilities in the future. 



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