Now accepting launch partners and expert contributors
Now accepting launch partners and expert contributors
Mallory Lee
You all know (because I won't stop telling you) that The RevTech Review doesn’t take sponsors. Which means no profit, but also no bias.
The only downside? I keep buying the tools I review. Could get expensive!
Next on my tab: Fathom.
Due to an investor conflict, Mollie passed this one over to me, and I’m so glad she did. Fathom.video turned out to be the perfect lightweight AI notetaker for us at PhoneBurner. I wrote this during my trial — and yes, we love a fully featured free trial. I tested Team Pro, and that’s the plan we stuck with.
It just works… literally.
You sign in, download a desktop app, sign into zoom, and you’re done. This process takes about 3 mins, if that much. The speed on time to value is literally insane. (oh, and google meet is an option too)
It is VERY fast
Hubspot / CRM Integration
Fathom offers a lot of flexibility
(or not focus, too!)
Continue evolving Hubspot and other CRM integrations without overdoing it.
I could see a few more opportunities for enhancements to the integration such as updating contacts based on what is heard during calls.
So far, most AI note taking has been based on opportunity insight and forecasting (across nearly all providers), but I see some real chances to integrate this into key takeaways for PERSONAS too. Imagine having access to someone’s title, seniority, etc. and also insights into their pain points, their range of topics they focus on, and their position in the buying committee.
When I say "don’t overdo it", I mean that I wouldn’t want my reps to “work deals” in Fathom. Many vendors get tempted to try to be the place for pipeline management and it just muddies the waters if you ask me.
Consider an Open API
The Fathom API isn’t open today but I think their enterprise customers will want that on the roadmap for sure.
Just being honest..
This is a real nit, but I'm not a dark mode gal. Fathom can we please have light mode!?
I would be completely remiss if I didn't also point you guys to Kim Hacker's recently published guide where she put 22+ notetakers up against each other. Here's a link to her guide as well. Her top 3? Fathom, Granola, Circleback.
1/5
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